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FoundChat webhooks for custom backends and internal tools.

When the widget captures a lead or fires a workflow, POST structured event payloads to your HTTPS endpoint. POST structured escalation payloads to your API when conversations need CRM cases, internal tickets, or custom routing logic your stack already implements.


Setup

How to set up FoundChat with Webhooks.

01

Create an HTTPS endpoint

Accept JSON POSTs and verify authenticity per your security practice. Review unanswered logs weekly, update training sources when product or policy pages change, and expand scope only after two weeks of measurable improvement on high-intent pages.

02

Register the webhook URL

Add the endpoint in FoundChat workflow/webhook settings. Review unanswered logs weekly, update training sources when product or policy pages change, and expand scope only after two weeks of measurable improvement on high-intent pages.

03

Map event types

Handle lead.captured, escalation.requested, and custom workflow events. Review unanswered logs weekly, update training sources when product or policy pages change, and expand scope only after two weeks of measurable improvement on high-intent pages.


Use cases

Where teams use this integration.

Custom CRM writeback

Push leads into internal admin tools. Review unanswered logs weekly, update training sources when product or policy pages change, and expand scope only after two weeks of measurable improvement on high-intent pages.

Ticket bridges

Open Zendesk/Freshdesk tickets from escalations. Review unanswered logs weekly, update training sources when product or policy pages change, and expand scope only after two weeks of measurable improvement on high-intent pages.

Evidence

What makes this page unique.

HTTPS event delivery

Webhooks are the escape hatch when Zapier or native connectors are not enough for your internal tools. Review unanswered logs weekly, update training sources when product or policy pages change, and expand scope only after two weeks of measurable improvement on high-intent pages.

Structured payloads

Lead, escalation, and workflow events include identifiers, page URL, and summaries your backend can store idempotently. Review unanswered logs weekly, update training sources when product or policy pages change, and expand scope only after two weeks of measurable improvement on high-intent pages.

Ticket and CRM bridges

Open Zendesk/Freshdesk tickets or write custom CRM records without waiting on a marketplace connector. Review unanswered logs weekly, update training sources when product or policy pages change, and expand scope only after two weeks of measurable improvement on high-intent pages.


FAQ

Webhooks integration FAQ

What if my endpoint is down?

Design for retries and idempotency on your side. Monitor failed deliveries in your application logs.

Which events should I subscribe to first?

lead.captured and escalation.requested cover most CRM and ticketing bridges before custom workflow events.

How do I secure webhooks?

Use HTTPS only, verify signatures or shared secrets, and restrict source IPs if your host supports allowlists.

When should I prefer Zapier instead?

When destinations are standard SaaS tools and you want no-code mapping. Prefer webhooks for internal APIs and custom admin tools.


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